Home
  Sitemap  Help  Conact Information  FAQs  Terms
About The Small Business Consortium  Media Centre
Small Business Journey- The Route Map To Business Value
 The Journey  Businesses On Board  Resource Centre  Region
  Whats It All About
  Policy
  Stakeholder
  Practice
  Better Payment
 
  Developing Skills
 
  Diversity
 
   EQUALITY
 
  Health and Safety
 
  MAKING YOUR BUSINESS GREENER
 
  Marketing with a Cause
 
  Volunteering
DEVELOP NEW BUSINESS STREAMS, OPPORTUNITIES AND PRODUCTS
 Develop appropriate products and services for the emerging business opportunities
What's the Point?  Living Proof  How to do it
 Organise This

Organise This, launched in 2004 as an event management company planning events in a way to be environmentally friendly and community involved.

In 2004 the demand for a sustainable event management product was relatively low. The majority of Organise This clients were those with brands related to sustainability, for example Manchester is my Planet, a regional programme to tackle climate change.

In 2005 it became clear that the event supply chain (venues, caterers, AV) needed education on sustainability. As an event management company specializing in good economic, environmental and community practice we were limited in the results we could produce without the support of our supply chain. The not for profit education project Positive Impact was developed and has since run workshops across the UK in partnership with event industry associations and press.

In 2006 as awareness for sustainability grew the Organise This team realized that the event industry needed a simple measurement tool to implement and monitor their steps towards sustainability. The event sustainability tool was developed with an environmental consultant to work alongside the British Standard for a sustainable event management system.

The Results:

By 2008 Organise This were able to offer a complete package for a sustainable event. This included education for the supply chain event (Positive Impact), event management compliant to BS8901 and an online tool to measure the level of sustainability achieved.

 

 Who else is making a point?

Many companies throughout the UK understand the real business benefits that can be gained by reducing resource use. Here are just two:

BGB Engineering Ltd - a high precision electro mechanical engineering company. 

Established in 1976 as a manufacturer of carbon brush holders, the business progressed into the production of electrical slip rings during the 1980’s.  Whilst BGB continues to supply both brush holders and slip rings as standard component parts, today’s core activity is the design and manufacture of specialised slip ring solutions. BGB attended WindSupply regional workshops, giving them a broader perspective of the whole wind energy market. As a result, they have exhibited at major European Wind Fairs and Conferences for the last 3 years on WindSupply organised UK stands including the recent UK Pavilion at Hamburg.  They have also received one-to-one advice.   

The results:

The whole process has helped BGB gain more complete coverage of the Wind Energy Market, and introductions to new business.   Wind Energy growth has supported engineering employment opportunities in an area otherwise in decline, and has added to the need for the new and larger factory premises now being completed.  Global market orders have been achieved, they are now the major supplier of slip rings to Vestas and other turbine manufacturers, a new factory and extended facilities and services have been developed and jobs have been saved and new jobs created.   

Fosters Bakery – based in Barnsley, South Yorkshire with 216 employees, the bakery has made a commitment to the local rural economy by contracting to buy flour milled from locally sourced wheat for the next 3 years. This gives local farmers confidence to grow bread making wheat and reduces the food miles for the bakery’s products.  It now makes about 1 million items of bread and cake products per week for supermarkets, hotels & restaurants, airlines and for sandwich suppliers. They want to reduce costs by having a more efficient supply chain (and share the savings), ensure continuity of supplies of raw material and feel better by doing the right thing. They have long standing recycling practices involving plastics, metals, food waste, paper, cardboard, motor parts, toner cartridges, mobile phones, wood pallets, energy saving policies including lighting, heating, transport, minimisation of packaging in products and local sourcing of majority of raw materials, in particularly flour from local wheat farmers. 

The Results: 

Boots the Chemist launched a range of sandwiches made on our bread because it reduced the carbon footprint. Boots were so impressed that they put the bakery’s name on the packaging and told the story about the more environmentally friendly bread.  They make £7500 of extra sales per week on the Boots bread.

 
 Why is this important?
  • Consumers have an enormous variety of services and products available to them. Positioning yourself correctly in their eyes could be the difference between huge success and a falling demand. For example, 2007 saw a 37% collapse in the patio heater market due to growing public concern of their use.
  • The physical availability of some resources will result in increase in price. This could impact your own pricing policy, and affect the commercial viability of your business or that of your suppliers. 
  • MORI Social Research Survey in 2007 showed that 45% of people believe that concern for the environment must be a key focus for businesses over the next few years. 
  • McKinsey’s ‘Societal Issues’ Survey in 2007 showed that 51% of people believe that environmental issues including climate change will be the top societal issue gaining most public and political attention over the next 5 years.
  • 66% of the public surveyed wanted to know the carbon footprint of products and 67% said the information would influence their purchasing decision.  Source: The Carbon Trust 2006.
  • Even with economic uncertainty a UK concerned consumer poll showed that 69% said that they would still buy the most ethical and environmentally friendly product they could find – even if it meant paying a little extra. Source – Populus Feb ’08.
 
 Download the how-to guide in Full
 Each 'How-To' briefing is available in pdf or word formats. To read the PDF document with a screen reader please link to the Access Adobe website which provides useful tools and resources. Adobe also has a free online conversion tool for PDFs.
 PDF Icon  PDF file Develop new business streams opportunities and products.pdf
size 112kb
 Word Icon  Word file Develop new business streams opportunities and products .doc
size 40kb
The Practice Journey
    To see what other
     businesses are
     doing click here.
© Small Business Consortium 2008