You can retain and attract customers by demonstrating your own operating environmental improvements and by offering ‘green’ products and services.
Why?
Climate change and other environmental issues like pollution, rising food and fuel prices are on many people’s agendas – some of these will be your customers.
There has been a huge increase in the media coverage of environmental issues and consumers and businesses are looking for new ways to become ‘green’.
People like to do business with people who share their values.
Extra benefit to your company
By engaging with your customers you will identify new business opportunities.
Your customers are your best advocates – they will recommend you to others.
You will improve your reputation in the local and business community by being seen to be actively involved and engaged
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