Summary
Through a close relationship with Welsh National Opera, Quadrant has improved its profile within its local market and won an award from Arts & Business for its work in this area.

Background
Quadrant is a communications firm located in Wales.

How the do it
Quadrant provides the Welsh National Opera with financial sponsorship and 'in kind' elements, including recording all WNO performances, from main scale productions to education work, and providing staff with media training.

Business Benefits

• Quadrant have been able to increase its brand reach in Wales, England, and Europe. The association with a national figurehead arts organisation means that Quadrant has benefited from an increased profile, had an opportunity to demonstrate their outstanding technical abilities and their community carol concert has been given an operatic lift.

• The partnership between the Welsh National Opera and Quadrant won the 2003 Arts & Business National Arts & SME Award.