Summary
Capital Radio uses its resources as a high profile broadcaster to support the community and charities in the UK.  In 2003 they raised over three million pounds for their own children's charity. (Help a London Child) and The Prince's Trust.

Background
One of the UK's longest running radio stations; Capital FM recorded its first profit in 1974.  Their stations (Capital FM/Capital Gold/XFM/Choice FM) enjoy London's largest listening audience of over 3 million adults every week.

Responsible business objectives 
As a high profile broadcaster they are at the hub of the community and use this privileged position to inform and influence their audiences.  They have a clear commitment to making a difference to the lives of their listeners in issues that concern them.

How they do it

Fundraising. In 2003 Capital FM raised over £3 million for Capital Charities (Help a London Child), including over £1 million for the Prince's Trust.  The most visible of Capital's fundraising activities is the annual Party in the Park, a fundraiser for the Prince's Trust.  His Royal Highness The Prince of Wales visits this concert event each year. 

Donation of airtime. On airtime enables charitable projects to gain a high level of awareness, reaching Capital's three million listeners.

What impact it has

Both their own Help a London Child and The Princes Trust use the funds raised to assist hundreds of young people across London. HALC gave over 500 grants in 2003 to organisations working with disadvantaged children.

Business Benefits

Gaining new listeners and building listener loyalty.  Capital FM estimates that their community activities have increased their audience size by 10%.

Building relationship with community.  It is vitally important for a radio station to be seen as part of the community.  Capital FM's charitable activities help them to build this sense of 'localness.