Sector:  Other
No.of Employees:  48
Region: Wales

Summary
Badgers Café is a traditional Victorian tea-room, with an in-house bakery and patisserie.  Situated in the Victorian seaside resort of Llandudno, staff wear traditional costumes to complete the period theme.

Background
Badgers Café first opened its doors in 1997, under the direction of Barry Mortlock.  The café now welcomes over 130,000 customers per year and has expanded to two more outlets - a bakery and a coffee shop.

Responsible business objectives 

Badgers places a strong emphasis on company culture and the creation of an enjoyable work environment.  The company also has a strong sense of community spirit and strives to encourage economic growth in the area.

How they do it

• Appointment of specific employee. Responsible for creation of a positive work attitude.

• Charitable contributions.  Annual contributions made by donating 10 pence of each scone sale, plus money raised through fundraising events.

• Strong involvement of senior level management. Personal involvement in community initiatives.

• Staff development and training.  All staff trained in food hygiene and as welcome hosts.

What impact it has

• An open and honest working environment. The result being happy employees.
  
• Over £1,500 raised for local charities. Through scone sales.
  
• Investors in People accreditation.
  
• Contribution to local economic growth through tourism. 
  
• Integration into the local community.
  

Business Benefits

• Recruitment.  Improved recruitment and staff retention, as a result of employee development and creation of a positive working environment.

• Capacity.  Removing problems connected to unhappy employees has freed up managers' time to deal with more important priorities.

• Media and PR coverage.  Charitable involvement and acquisition of awards create media opportunities.

• New clientele and customer loyalty.  As a result of recognition gained through the company's input into the local community and economy.

• Acquisition of Awards, including the Federation of Small Businesses Award, provides further PR opportunities.

• Awareness of developments in local community. Through senior management involvement with community initiatives.