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Shields Environmental has provided the telecoms industry with environmental management solutions and recycling support for over 20 years. In 2002 Shields launched 'fonebak', the world's first mobile phone recycling scheme. Building on its recycling, logistics and global remarketing expertise, Shields has established a nationwide scheme supported by all UK network service providers and four major retail chains.
The scheme is already processing over 100,000 phones each month and aims to recycle as many as possible to minimise environmental impact.
Phones that are suitable for reuse are resold into world markets to help bring telephone communication to some of the remotest parts of the world.
THE RESULTS
The 'fonebak' initiative has further cemented Shields' business relationships with mobile phone network providers whilst also creating a £20 million plus business in its own right. Media interest in the project has had a positive impact on staff morale and the project has provided a foundation for expansion into other European countries.
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