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Innovation
 Boost business by creating new products and services that make a difference
What's the Point?  Living Proof  How to do it
 How to get started in a small way

 

  • Involve every employee in the 'innovation' process.
  • Have brainstorming sessions to generate ideas.
  • Encourage employee suggestions.
  • Develop relationships with customers and learn from their ideas.
 Who can help you go further?
Strengthening the performance of your business in the ways outlined here is really just a matter of common sense. But if you are committed to achieving major business benefits in this way, then help is available.
 Extra benefit to your company

National Help

 The Design Council helps businesses and other organisations understand the practical power of design and harness it effectively as part of their strategy. By working directly with businesses, the Design Council is aiming to demonstrate the methods and processes behind design success, making them easier for other companies to adopt. Details can be found on:  www.designcouncil.org.uk.  

Local Help

Most regions have universities that are interested in collaborating with businesses. And it needn't be expensive. Collaboration between small business and universities has often helped a product idea become commercial reality quickly and efficiently. But collaborations are not quick fixes and tend to work best as long-term relationships.

Online Help

The Chartered Institute of Marketing has a section on its site for small businesses. The main web address is www.cim.co.uk.

 

 Download the how-to guide in Full
 Each 'How-To' briefing is available in pdf or word formats. To read the PDF document with a screen reader please link to the Access Adobe website which provides useful tools and resources. Adobe also has a free online conversion tool for PDFs.
 PDF Icon  PDF file Boost business by creating new products and services that make a difference.pdf
size 160kb
 Word Icon  Word file Boost business by creating new products and services that make a difference.doc
size 34kb
The Policy Journey
© Small Business Consortium 2008