Strengthening the performance of your business in the ways outlined here is really just a matter of common sense. But if you are committed to achieving major business benefits in this way, then help is available.

National Help
Business in the Community (BitC) is a movement of 700 member companies committed to continually improving their positive impact on society. The BitC website has a section dedicated to its Cause Related Marketing Campaign where you can find detailed guidelines on principles and processes for good practice. Details can be found on: www.bitc.org.uk or www.crm.org.uk.

Arts and Business helps arts organisations and businesses to work together. Details can be found on: www.aandb.org.uk.

Local Help
Most regions have an organisation dedicated to helping companies get involved in local causes. Check with your Chamber of Commerce or other business advice services for local contacts. Find your local chamber: www.chamberonline.co.uk.

Online Help
Business Community Connections is a not-for-profit organisation dedicated to helping charities obtain more support from small and medium-sized companies. www.bcconnections.org.uk.