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Stormhouse is a small marketing and advertising agency of 9 people. It has achieved market differentiation by developing a reputation throughout the North West of England as a company that gets involved in its community from a business perspective and at a personal level too.
Stormhouse believes it is important that all members of its team work on both commercial and community projects. Community involvement is seen as a necessary part of the company's business activity. Agency staff have volunteered on some inspirational social projects spanning training and professional help initiatives such as MAD4IT and Headstart and youth programmes such as Adopt a Class and Young Enterprise initiatives.
THE RESULTS
By actively engaging with the local community Stormhouse has been able to demonstrate to stakeholders its commitment to some core values. This has also helped Stormhouse to:
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attract and keep good staff
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provide effective training
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market the company positively |