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National Help
The Marketing Society provides access to leading edge marketing ideas and practice. Its members are drawn from the senior ranks of line and service companies. Details can be found on: www.marketing-society.org.uk.
The Chartered Institute of Marketing has a section on its site for small businesses. The main web address is www.cim.co.uk. The small businesses site is www.cim.co.uk.
Local Help Check with your Chamber of Commerce or Business link organisation for local business networks so you can talk to other companies seeking to be more involved with customers. Find these organisations on www.chamberonline.co.uk or www.businesslink.gov.uk (England) www.businesslink.gov.uk (Scotland) www.businesseye.org.uk (Wales) www.investni.com (Northern Ireland).
Online Help The National Consumer Council works with people and organisations to bring about change for the benefit of all consumers. It has linked organisations in England, Scotland and Wales, and a close relationship with colleagues in Northern Ireland. www.ncc.org.uk.
The AA1000 framework is an accountability standard designed to improve accountability and performance by learning through stakeholder engagement, that is through listening to the people who matter to your business, like your customers. www.accountability.org.uk. |