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Better Payment
 Better payment helps build a better business
What's the Point?  Living Proof  How to do it
 MEDIA MATTERS

Media Matters is a small public relations and marketing consultancy with less than five employees. Based in Surrey, the company helps many international hi-tech companies with all aspects of marketing, from press relations to implementing marketing campaigns. Good relations with the publications with which it places advertising are fundamental to the success of the business. A prompt payment policy underpins these relationships. The prompt payment policy has been upheld since the start and is therefore viewed as 'part of the package' by suppliers. In addition, the consultancy pays attention to settling invoice disputes quickly, thereby helping to build its reputation of conducting fair and honest dealings.

THE RESULTS

The prompt payment policy helps the company provide its clients with substantially discounted advertising rates. Because publishers have confidence that they will be paid promptly they are keen to encourage more business from Media Matters clients. It also encourages publishers to 'pull out the stops' when last minute changes to advertising copy and design are required. The positive impact of good supplier relationships contributes to Media Matters high client retention rates which are far in excess of the industry norm of two to three years.

 Who else is making a point?

Over 1000 companies have already made the commitment to prompt payment for the benefit of their business.

They have signed up to the Better Payment Practice Code which business and government established together in 1998 to help improve the payment culture amongst organisations trading in the UK. The Code is supported by public as well as private sector organisations. Collectively they represent about 20% of UK Gross Domestic Product.

This simple code details the following obligations of a business to its suppliers:

  • Agree payment terms at the outset of a deal and stick to them.
  • Explain your payment procedures to suppliers.
  • Pay bills in accordance with any contract agreed with the supplier or as required by law.
  • Tell suppliers without delay when an invoice is contested, and settle disputes quickly.

To see who has signed up to the Code you can find the complete list of current signatories at www.payontime.co.uk.

The Results
"Businesses need to remember that prompt payment can be as beneficial to them as it is to their suppliers. The way businesses manage their purchasing and sales relationships can have a direct effect on their profit margins. A commitment to prompt payment can result in more co-operative partnerships and a better service from suppliers, with more attractive credit terms." Dave Tyler, Fontasia Ltd, Better Payment Practice Code signatory.

There are wider results too. By working together to change a culture of late payment, businesses that pay promptly are keeping existing suppliers healthy, encouraging new suppliers and helping to make the UK economy more competitive in the world market.

 

 Why is this important?
  • One in four business failures are a direct result of interruptions to cash flow. Source: Federation of Small Businesses 2003
  • 90% of business owners say that they would pay their suppliers on time if their customers paid them on time. Source: Better Payment Practice Group 2003
  • Over 40% of small to medium sized enterprises would stop doing business with a customer that paid them late. Source: DTI Small Business Survey 2003
  • Only one third of plcs pay their bills within 30 days and over four years there has been no improvement in average payment times of plcs.  Source: Companies House 2003
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The Practice Journey
© Small Business Consortium 2004